Milestone helped us transform our business and create value through a cross-border build-up plan. They were energetic and insightful partners at every step.Olivier Bédat, CEO
Leading French retailers in textile care services, 5àSec wanted to build up the business and start to leverage the master franchisee network.
Milestone helped 5àSec develop a 5 year business plan with growth achieved via a build-up involving selected acquisitions and a low level of debt.
Over five years Group revenue rose 6-fold and EBITDA rose 10-fold. The buy and build strategy transformed the Group from a pure franchised network to a hybrid / corporate / franchisee operator with over 1,600 shops in 22 countries.
Milestone assisted management by contributing to the business plan, the strategy, sourcing and negotiating suitable bolt-ons and strengthening the management team, whilst helping instill a bigger, more efficient business culture. Management shared in the value creation when the business was sold to a financial buyer who has successfully followed the same strategy.