Leading French retailers in textile care services, 5àSec wanted to build-up the business and start to leverage the master franchisee network.
Milestone helped 5àSec develop a 5 year business plan with growth achieved via a build-up involving selected acquisitions and a low level of debt.
Over five years Group revenue rose 6-fold and EBITDA rose 10-fold. The buy and build strategy transformed the Group from a pure franchised network to a hybrid / corporate / franchisee operator with over 1,600 shops in 22 countries.
Milestone assisted management by contributing to the business plan, the strategy, sourcing and negotiating suitable bolt-ons and strengthening the management team whilst helping instill a bigger, more efficient business culture. Management shared in the value creation when the business was successfully sold to a financial buyer who has successfully followed the same strategy.
