| Name : | The Eton Group Ltd |
|---|---|
| Date of first investment: | November 1998 |
| Location : | UK |
| Amount invested : | € 48.5m |
| Activity : | Town house hotel chain |
| Type/Stage : | Start-up |
| Revenues : | € 18.0m |
| Transaction size : | € 77.0m |
| Board members : | Bill Robinson |
| Date of realisation : | August 2007 |
The Business
The Eton Group was formed to develop a small chain of branded, four/five star, 40-60 bedroom town house hotels, aimed largely at the discerning corporate traveller. Market analysis suggests that this niche is likely to be one of the most attractive in the hotel sector, offering significant growth.
The Management
The chief executive, Peter Tyrie, is an experienced hotel executive with a track record of achievement. He is primarily responsible for site finding and development and the operational side of the business.
Strategic Development
The plan is to develop a small chain through both conversion of residential and office properties and upgrading of existing hotels. The company has five operating hotels, three in London including a flagship site in Threadneedle Street (City of London) and further hotels in Leeds and Edinburgh. Exit will likely come from a trade sale.
